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    Lifestyle

    What's Resonating in Home Design Right Now

    If you've been on Pinterest or scrolling through Redfin and Zillow listings across Chicago lately, from Logan Square worker's...

    • Eric Marcus
    • July 20th, 2026
    • 6 min read
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    If you've been on Pinterest or scrolling through Redfin and Zillow listings across Chicago lately, from Logan Square worker's cottages to Lincoln Park row houses, you've probably noticed that something feels different about the spaces catching your eye. They're warmer. More personal. Less like a cold River North high-rise lobby and more like somewhere a real person with great taste actually lives. That shift isn't accidental. It reflects a pretty significant change in what local homeowners and condo buyers are prioritizing right now, and it's showing up everywhere from major design surveys to the way homes are being described in listing sheets.

    Here's what's resonating.

    We're done with cold interiors

    The all-white, stark minimal aesthetic had a long run in Chicago renovations, but it's quickly fading. What's replacing it isn't chaos or clutter, it's warmth, something every Chicagoan craves the second November hits. Homeowners are gravitating toward spaces that feel grounded and lived-in, complementing original woodwork and exposed brick with rich wood tones, limestone, plaster finishes, and earthy color palettes. Think deep moss greens, warm terracotta, clay, rich burgundy, and layered neutrals that give a nod to prairie-style roots while adding serious depth.

    The paint world has caught up. Benjamin Moore's 2026 palette centers on dusty, organic hues, and Sherwin-Williams named Universal Khaki their Color of the Year: a warm neutral that looks genuinely inviting under gray Midwest winter skies rather than just builder-grade safe. Zillow found that color drenching (painting the walls, trim, crown molding, and ceiling all the same tone) showed up 149% more often in listing descriptions this year. When it's done well in a cozy Ukrainian Village dining room or a Lakeview sunroom, it makes a space feel deliberately rich rather than half-finished.

    Spaces are starting to look like the people who live in them

    There was a long stretch where the dominant local decorating advice was essentially: keep it neutral, paint over the historic character, keep it simple, and think about resale value. A lot of people followed that advice and ended up with generic condo flips that looked fine but lacked soul. That's changing fast.

    Vintage pieces, patterned tile, custom wallpaper, collected objects, and sculptural lighting are taking center stage. Zillow's listing data backs that up with rising mentions of artisan craftsmanship and curated, personal decor. Chicagoans are increasingly sourcing one-of-a-kind vintage treasures from places like Broadway Antique Market in Edgewater, Salvage One in West Town, or architectural details rescued by Rebuilding Exchange. Pinterest's 2026 home predictions lean expressive across the board. None of this means everyone is suddenly turning their Pilsen flat into a museum. It means the pressure to keep everything generic and inoffensive has loosened, and people are making choices that reflect how they actually live.

    Kitchens are getting more functional, not just prettier

    The kitchen conversation used to be almost entirely about aesthetic flexes: marble waterfall islands, brass hardware, and statement backsplashes. Those things still matter, but what homeowners working with classic Chicago floor plans are really investing in now is storage and organization. Think built-in pantry cabinets, dedicated espresso and beverage stations, appliances hidden behind custom panels, and built-in charging drawers to hide cord clutter. Houzz's 2026 Kitchen Trends Study found that 76% of homeowners doing renovations are adding built-in features, with pantry cabinets leading the list.

    The through-line is visually calm, highly efficient urban living. Fewer appliances sitting out on tight countertops, less clutter in narrow galley kitchens, and integrated paneling that feels seamless when your kitchen opens directly into your living space. The goal isn't a kitchen that looks like an untouched showroom; it's one that feels effortless to cook in, even when guests are crowding around the island.

    Wellness has spread beyond the bathroom

    Spa-inspired bathrooms are still very much a priority, especially when upgrading vintage two-flats. Zillow reported spa features up 22% in listings, with wellness features broadly up 33%. But the more interesting shift is that wellness thinking has expanded throughout the rest of the home to help combat the long Midwest winter season. Home gyms, compact infrared saunas, meditation nooks, and circatronic lighting designed to boost mood during grey January afternoons are all part of a broader move toward homes that act as personal sanctuaries.

    Zillow also found reading nooks showing up 48% more in listing descriptions this year. Maximizing natural light through classic bay windows, capturing views of tree-lined streetscapes in Andersonville or Hyde Park, and creating dedicated quiet spots are being treated as essential design priorities rather than optional luxuries.

    Outdoor spaces are finally being taken seriously

    Houzz has been tracking the rise of what they call "garden rooms", outdoor areas divided into distinct zones for dining, lounging, gathering around a fire, and container gardening. Whether you're working with a rooftop deck in Bucktown, a classic back porch setup, or a small brick patio in Bridgeport, Chicagoans are treating their limited outdoor months with absolute intentionality. A visit to local spots like Gethsemane Garden Center in Edgewater or Sprout Home in West Town shows just how invested people are in transforming balconies and yards. Adding built-in perimeter seating, ambient string lighting, and a fire table turns even a compact patio into a cozy seasonal extension of the living room.

    Homes are being designed to last longer

    Houzz found that 66% of homeowners factor in accessibility when they remodel bathrooms, most commonly through zero-threshold curbless showers and stylish, modern grab bars. In a city filled with multi-story greystones and historic housing stock, the broader pattern is about long-term flexibility: single-level living arrangements, flexible rooms that easily transition from a nursery to a home office as families grow, reachable storage, and durable materials like natural stone and solid woods that withstand local weather shifts. People are planning for the long haul, making smart investments that age gracefully alongside the home.

    The design choices getting the most attention right now share a common quality: they make a home better to actually live in every single day. Not just picture-perfect for a quick sale, but genuinely comfortable, functional, and reflective of the neighborhood spirit. That's a refreshing shift for Chicago living.

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    About the author

    Eric Marcus

    773-732-9898
    I was born in South Bend, Indiana where my family owned and operated a small business for over 50 years. Every member of my family has been licensed to practice real estate, and my dad owns a real estate company in Indiana. After graduating with honors from Indiana University in 1991, I earned my CPA and worked for a big six accounting firm in Chicago. Combining my experience and entrepreneurial spirit, I started my own successful accounting business that I ran for 3 years. Next, I embarked on a career as a soybean trader at the Chicago Board of Trade, followed by a successful run as a stock options market maker at the Chicago Board of Options Exchange. I began my real estate career in 2003 as broker/owner of ESM Realty. My team has helped more than 600 clients buy and sell condominiums, townhouses, single family homes, multi-unit residential, and commercial properties. For 14 straight years, we were recognized by Chicago Association of Realtors as Top Producers. Our extensive marketing program includes premium placement on hundreds of websites, morechicagohomes.com and state of the art Facebook advertising. My team works tirelessly to make each client feel like they are our only client! We strive for the highest level of performance every day so that we exceed your highest expectations. Our business is 75%+ referral-based and we want you to not only be our client but our biggest raving fan. In December 2020, I brought my team to Keller Williams ONEChicago with branches in Lincoln Park, Lakeview and O'Hare. To set up a consultation or if you have any questions, please contact me at 773-732-9898.

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