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    What Buyers Want in Fall 2025

    If you are searching for a home this fall, you are likely thinking about more than just price or square footage. The homes...

    • Eric Marcus
    • October 13th, 2025
    • 6 min read
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    If you are searching for a home this fall, you are likely thinking about more than just price or square footage. The homes that stand out now are the ones that feel right, not only in how they look, but in how they function day to day.

    That includes how the layout supports your routine, how efficient the systems are, and how prepared the home is for long-term comfort and stability. According to Zillow’s analysis of Fall 2025 listing data, buyers are paying more attention to features that combine calm design with practical resilience. Search terms like “cozy,” “solar,” and “whole-house battery” are becoming more common, pointing to a shift in what buyers are prioritizing during their search.

    If you are actively touring homes or preparing to, here are some things to notice as you move through each space, and a few questions worth asking before you schedule your next showing.

    Before you tour, ask yourself:

    What matters most in your daily routine?

    Are there features that make life easier, not harder?

    How much work are you willing to take on after closing?

    Do you want something already efficient, or are you open to upgrading?

    Layouts that feel calm and easy to live in

    Some of the most viewed listings this season include layouts that feel natural to move through, not oversized or overly styled, but grounded and flexible. Instead of completely open spaces, many buyers are looking for homes with a few clearly defined areas. Den spaces, built-in benches, and smaller living areas that allow for privacy or retreat are getting more attention.

    Zillow notes that the word “cozy” is showing up in listings more often this year than in the past two. That trend is reflected in design choices too. Matte finishes, natural wood, stone accents, and earth-toned color palettes are all showing up more frequently.

    As you walk through a home, notice how the layout feels. Can you imagine winding down here at the end of the day? Are there spaces to retreat, or does everything feel like one large room?

    Older charm with updated systems

    If you’re touring a home with original woodwork, vintage tile, or arched doorways, take a closer look behind the walls. Many of this fall’s most competitive listings pair classic features with updated plumbing, electrical, HVAC, or roofing.

    The ideal balance is a home that looks like it has history but works like it has already been through inspection. That includes basics like working outlets and functional ductwork, but also newer insulation and modern water heaters.

    If you're walking through an older property, ask when the last major system updates were completed. Aesthetic character can be a plus, but it is easier to enjoy when it doesn’t come with a long repair list.

    Energy efficiency and smart systems that actually work

    Features that reduce monthly costs or improve comfort are moving higher up on buyer checklists. That includes smart thermostats, heat pump water heaters, zoned HVAC, and high-efficiency appliances.

    Listings are also calling out automated lighting, whole-home monitoring, or smart window treatments. If you're viewing a home with any of these features, ask whether the systems are connected to a central hub or managed independently. Some setups are simple and useful, while others may require ongoing subscriptions or complicated apps.

    Focus less on the number of gadgets and more on how they support livability. Are the systems easy to control? Have they been maintained? Are they compatible with what you already use?

    Climate-resilient upgrades

    Zillow has seen a clear rise in the number of listings that mention solar panels or whole-house battery storage. These features are especially appealing in areas where weather disruptions, power outages, or extreme temperatures are becoming more common.

    You may also see listings that mention drainage improvements, rainwater collection, sump pumps, or drought-tolerant landscaping. These upgrades are not just about sustainability. They reduce surprise maintenance and help the home hold up better over time.

    If you’re touring in a region affected by storms, heatwaves, or fire risk, ask whether the property includes any climate-adaptive features. They may not be flashy, but they can make a big difference in the years ahead.

    Bathrooms, storage, and daily ease

    One area where trends and practicality are meeting is in the bathroom. Spa-style layouts, particularly wet rooms that combine the tub and shower into one open waterproof space, are showing up more frequently. These spaces are easier to clean and more flexible for different household needs.

    Buyers are also noticing how laundry rooms, entryways, and kitchen storage are set up. Look for layouts that reduce friction. That could mean clean drop zones near the door, natural lighting in work areas, or well-organized utility spaces that don’t feel like an afterthought.

    During your tour, think about how your daily routine would play out in the space. Will you need to reconfigure things just to function, or is it already working for how you live?

    What to watch out for

    While some homes are standing out for the right reasons, others are starting to show signs of over-personalization or deferred maintenance. Highly specific paint choices, lawns that require constant upkeep, or appliances nearing the end of their life cycle are becoming easier for buyers to skip over.

    Even some smart systems can become a downside if they aren’t well-integrated or come with hidden costs. If a home seems overloaded with automation but nothing is connected, or the seller can’t explain how it works, that may signal more hassle than value.

    Outdated wiring, patchy insulation, and older HVAC units are also top of mind. Many buyers are asking about energy bills up front. If a listing can’t show how the home performs, it may not be worth pursuing further.

    A practical lens for your home search

    Buying a home this fall means thinking beyond the list of features. It is about recognizing how a space will support you not just at closing, but in the seasons and years to come.

    That might involve asking questions about energy performance, understanding what certain upgrades actually do, or spotting the difference between cosmetic staging and a home that is truly easy to live in.

    We help buyers look at homes with both lifestyle and logistics in mind. That means identifying which elements are worth investing in and which ones could create challenges later. It also means helping you stay focused on what matters most for your goals, not just what photographs well.

    What are you looking for in a new home? We can help you find it.

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    About the author

    Eric Marcus

    773-732-9898
    I was born in South Bend, Indiana where my family owned and operated a small business for over 50 years. Every member of my family has been licensed to practice real estate, and my dad owns a real estate company in Indiana. After graduating with honors from Indiana University in 1991, I earned my CPA and worked for a big six accounting firm in Chicago. Combining my experience and entrepreneurial spirit, I started my own successful accounting business that I ran for 3 years. Next, I embarked on a career as a soybean trader at the Chicago Board of Trade, followed by a successful run as a stock options market maker at the Chicago Board of Options Exchange. I began my real estate career in 2003 as broker/owner of ESM Realty. My team has helped more than 600 clients buy and sell condominiums, townhouses, single family homes, multi-unit residential, and commercial properties. For 14 straight years, we were recognized by Chicago Association of Realtors as Top Producers. Our extensive marketing program includes premium placement on hundreds of websites, morechicagohomes.com and state of the art Facebook advertising. My team works tirelessly to make each client feel like they are our only client! We strive for the highest level of performance every day so that we exceed your highest expectations. Our business is 75%+ referral-based and we want you to not only be our client but our biggest raving fan. In December 2020, I brought my team to Keller Williams ONEChicago with branches in Lincoln Park, Lakeview and O'Hare. To set up a consultation or if you have any questions, please contact me at 773-732-9898.

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